Creating Postcards for High Profit Sales at Your Next Art Show

Today I’m going to demonstrate a little bit of a different approach to using promotional materials to generate a great source of revenue as well as promoting yourself and your art.

You may have noticed that over at PrintThatImage.com we offer a full line of high volume printed materials such as business cards, flyers, and posters. We also offer 4x6 and 5x7 postcards in quantities of 1000 and 5000. Traditionally artists create a pretty looking promotional postcard to pass out at shows since they cost only fractions of a penny each.

However, how about creating genuine mailing postcards and then packaging them in sets of 10, 20, or more for resale? The high quality of these postcards makes them perfect for resale. We have already created a layout for the back side of your postcards - all you have to do is send us your design for the front. See the example below for what one of our good artist friends (www.JulietteBelmonte.com) has done:




Imagine you create a postcard design and make 5000 of them. If you check out our promotional products page you’ll see it only costs you $150 to do this. Imagine you sell them in quantities of 50 postcards (you can pick up stationary gift boxes for about a dollar each). Your total cost would be $250, and you would have 100 pre-packed gift boxes of postcards to sell. Let’s say you sell your postcards for $14.95 per box (what a deal!). That would give you $1495 in revenue, or $1245 profit. Nice huh?

So, how many art shows do you take part in? How many items do you have available to sell at a $14.95 price point? Combining sales at art shows and on your website you should be able to sell 100 boxes of cards in a year or less.

Of course, the benefits are not only monetary. Think of what a great marketing tool this is. People are actually paying you to market your work. Create an eye catching postcard with contact information and website on the back and you’re sure to add a few art collectors to your list. Not a difficult way to increase your income and exposure - give it a try and see for yourself!